Press releases
TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising
Recently conducted online research shows an icon aimed at providing greater transparency and control over online behavioural advertising (OBA), commonly referred to as interest-based advertising, is improving consumer attitudes towards OBA and growing in awareness. The study of 15 European countries was commissioned by theEuropean Interactive Digital Advertising Alliance (EDAA), a European industry coalition setup to licence the ‘OBA Icon’ to companies involved in Online Behavioural Advertising across Europe andTRUSTe, a leading data privacy management company.