Press releases
The European Interactive Digital Advertising Alliance (EDAA) was presented with the IAB Europe’s Initiative of the Year award last night during the Interact Congress in Barcelona.
The award recognises the groundbreaking work that the EDAA has been doing together with EASA’s industry and self-regulatory organisation (SRO) members in contributing to producing a credible and accountable self-regulatory programme on OBA across all EU and EEA markets.
Since its launch in October 2012, the EDAA has striven to enable an operational mechanism that provides real transparency, choice and control for consumers with regard to targeted ads across Europe. EDAA does this by licensing the ‘OBA Icon’ to companies involved in online behavioural advertising across Europe; by clicking on the Icon internet users are taken to youronlinechoices - where they can find easy-to-understand information on the practice of OBA as well as a mechanism for exercising informed choice.
The work of the EDAA was recognised as it reflects IAB Europe’s key objective of promoting self-regulation as an effective alternative to regulation. Alain Heureux, speaking on behalf of IAB Europe and as chair of the EDAA board, said, “The official launch of EDAA in 2012 is a major accomplishment for the digital advertising industry and therefore we are pleased to honour the stakeholders and founding members of the new organisation with this special prize”.
Oliver Gray, Director General of the EDAA, said, “I am thrilled that the EDAA has been recognised by this award. This is the result of great cross-industry cooperation between advertising industry bodies and SROs, backed up by fantastic EDAA staff teamwork. We are now working to get even fuller coverage and are convinced this programme will make a difference”.
Dominic Lyle, EDAA treasurer and Director General of EACA, collected the award on the night and said, “It was a great honour for EDAA to be recognised amongst the winners of these prestigious awards, standing out as the “Initiative of the Year” for 2013. I was honoured to collect the Award on behalf of all the colleagues who made this valuable initiative happen.”
The work done leading up to the award has been the subject of several roundtable discussions with the EU Commission (DG Connect), SROs, Industry and NGOs over the last two years. Later this year EDAA will launch an online consumer education campaign across EU Member States to raise the awareness and understanding of EU citizens of digital advertising and in particular OBA.
Contact
For more information please contact:
David Baron
david.baron@edaa.eu
+32 496 213495
The European Magazine Media Association, is the unique and complete representation of Europe’s magazine media, which is today enjoyed by millions of consumers on various platforms, encompassing both paper and digital formats.
