Press releases
Key stakeholders from the European digital advertising community met on Friday, 12 October 2012 to officially launch the European Interactive Digital Advertising Alliance (EDAA: http://edaa.eu/ ).
As of today the EDAA will be responsible for administering the licensing of an interactive icon to businesses operating across Europe and websites involved in the delivery of online behavioural advertising (OBA), where ads are customised to users’ likely interests based upon the various websites they have previously visited.
Companies are rolling-out the icon in or around online ads and on websites as part of a pan-European initiative aimed at providing internet users with transparency, choice and control over online behavioural advertising. The icon, when clicked on, provides internet users with clear information about the data collected and used for online behavioural advertising and how it can be managed and controlled by the internet user. This includes linking to a ‘one stop shop’ website, www.youronlinechoices.eu, now available in 24 different languages, where internet users can find more information.
EMMA is a Board Member of EDAA and supports to increase transparency and users choice regarding online behavioural advertising.
Please find an introductory video to online behavioural advertising here: www.youronlinechoices.com/uk/helpful-videos
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